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This May 2022 event is now over.

We’re a global virtual guide event that offers education, networking and job opportunities for professional guides and creators interested in guiding.

Education Sessions — May 16 & 17, 2022

Meet the Tour Operator DAY — May 18, 2022

Why attend?

Two ways to participate...

Join Virtually May 16-18

Come, interact with fellow guides, ask questions of the presenters, and connect with tour operators.

You’ll still also have access to the recordings for everything you missed.

Watch Recordings

Too busy right now? No problem. Register for the event, and you’ll be able to access recordings from this and our previous events. That’s dozens of hours of good content, yours to watch whenever you’re free.

Thank you to our sponsors & supporters!


Guides need community! Guides who are members of a local association receive $10 off their ticket, and we’ll also donate $5 of the ticket price to your local association.


Two days of panels, speakers, and workshops aimed to raise your guiding game and business savvy to the next level.


Meet other guides, socialize, swap tips (and crazy guest stories…), forge partnerships, and connect with new friends around the world.


Meet and network with operators, DMCs, OTAs, Marketplaces and other industry companies looking to connect with guides in our Industry Marketplace (for those looking to hire guides) and our Services Marketplace (for those who provide services and tools for guides).

The inaugural Global Guide Summit (originally billed as “GuideWeek”) in 2021 was a smashing success, with more than 400 attendees from around the world (from France to Chile to Japan!). For 2022, the Global Guide Summit returns with brand-new virtual content designed to make you the best tour guide you can be, including

  • Talks and workshops curated to optimize your performance as a tour guide, from storytelling to marketing to back-office management. 
  • Two fabulous keynote speakers sharing the secrets of their success
  • Myriad opportunities to connect with tour operators both locally and globally.


All elements of the Global Guide Summit have been specifically planned to empower guides and help you connect with colleagues across tour genres and geographical regions.

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Virtual Tours

Two fantastic keynote speakers


Mickela Mallozzi is the four-time Emmy® Award-winning Host and Executive Producer of Bare Feet with Mickela Mallozzi, a travel series highlighting the diversity of dance which airs on PBS stations nationwide and on Amazon Prime Video globally. A professional dancer and trained musician, Mickela decided to start a journey around the world, taking her camera with her to follow dance in the lives of everyday people wherever she went. From re-discovering her family’s heritage in Southern Italy to dancing tango on the main stage in Buenos Aires, the series covers Mickela’s adventures as she experiences the world, one dance at a time. She has been featured in The New York Times, O Magazine, The Washington Post, AFAR Media, Dance Magazine, Forbes, National Geographic, Condé Nast Traveler, and more, and she has performed on various television shows including Sesame Street and The Doctor Oz Show. Season 5 of the series will premiere on PBS in Spring 2022, where Mickela will dance her way throughout the five boroughs of NYC!

Sarah Funk is an on-camera travel host and video producer who has been to over 40 countries. She is the founder of SarahFunky LLC, owns a NYC walking tour company, is the host of GoDaddy’s “School of Hustle”, and is a host on Travel & Leisure’s Instagram stories bringing guests to fabulous destinations around the globe. She has a following of 190,000 and 9 million impressions on her site/social handles monthly. Sarah was recently featured in Forbes discussing the top destinations of 2020.

Sarah will share her expertise in how creating videos leads to a loyal following that in turn become future clients for your tours.


Dozens of other presenters

We believe in practical learning focused on guides who treat their profession seriously. Learn from fellow guides and industry experts.

Full Agenda

Remember, all recordings can be viewed for 1 year after the event!

5 sessions from 10:00am to 1:30pm EDT. You can catch sessions live (and participate in the Q&As) or watch the recordings for up to one year.

Keynote: Mickela Mallozi

Paris Live Food Tour!

Finding & Collecting Untold Local Stories

What a Tour Guide Website Needs

Virtual Cocktail Hour

How Guides Can Leverage Social Media

Selling the Swag: Merchandising (what does it mean? How to do it well?)

5 sessions from 10am to 1:30pm EDT. You can catch sessions live (and participate in the Q&As) or watch the recordings for up to one year.

10:00am Day 2 Headliner — Sarah Funk: How to create better videos, conquer YouTube and create a Tourism Empire

Coffee tasting in Rome

Tour Guides & Tour Leaders: How to Work Together as a Team

Panel: Being a Female Tour Guide

Prague Beer Tasting

After The Tour: How to Requesting Reviews and Communicate with Guests

Crafting Tour Content that Speaks to Your Audience

After two days of education, virtual tours, socializing, and more, it’s time to meet new companies, hear what they’re about and learn what they look for in their guides. Stay tuned for the roster of companies participating in 2022. Last year, GuideWeek hosted 40+ tour operators, DMCs, OTAs, online marketplaces and more, all eager to connect with guides.

Throughout the conference you can browse the Tour Operator Marketplace to expand your network and browse the Guide Services Marketplace to see what services are available for guides

Remember: everything can be viewed later at your convenience! Join live to interact with presenters and guides.

Plus Fun Virtual Experiences Every Day!

It can’t all be work and learning, so we’ve curated virtual tour and online experience events throughout the week.

Paris Food Tour



Rome Coffee Making

Cost & Registration

How do I register?
  1. Pay through the registration link below.
  2. You’ll receive email instructions to create a free account on Campfire, where the event is hosted.
  3. You’ll receive a link to the Summit event page in your confirmation email.
  4. By May 13, be sure to fill out your guide profile for recruiters to browse.
What do I get?
How much?
  • $30 – Member of a professional Tour Guide Association anywhere in the world
  • $40 — All tour guides and tour leaders, or any other travel industry members

Your contribution supports the Global Guide Alliance and hosting future sessions like this.


The 2022 Global Guide Summit is a virtual conference, taking place entirely online. It’s hosted on a platform called Campfire, where you’ll attend the sessions, network with other attendees and companies, and build your profile.

All sessions will be recorded (including Meet the Tour Operator Day) and you can watch them for up to one year afterwards.

You’ll also have access to the marketplaces before, during and after the Summit.

Yes! We expect attendance from guides around the world, as well as companies looking to meet and/or hire guides in various regions.

If the time zone does not work for you to watch live, you can watch the taped recordings (you’ll have access to the recordings for up to one year).

Eventually we hope to make the Global Guide Summit regional so that we can better tailor it to the needs of guides in different regions.  Look out for regional events soon!

The modest attendance fee gives you access to all three days of the event:

  • Two days of education, including talks, panels, and conversations on a variety of topics.
  • Social events: networking, virtual tours, evening activities
  • Tour Operator Meet & Greets, the chance to be selected by and meet with a global variety of tour operators via your guide profile, connections with local DMCs and other interested parties.

Since this is a virtual event, we do not offer refunds. It is not necessary to attend live, since you will have access to the session recordings, and your recruitment profile will be viewable by operators well beyond the conference.

There are volunteer opportunities (which will get you a free ticket to the Global Guide Summit if you’re unable to afford the cost).  Opportunities vary from moderating panels to monitoring inboxes- email us with your interest to learn more at [email protected].


There are two Tour Operator ticket options:

Tour Operator Recruitment Day (access to a 25-minute slot for a live presentation to our attendees)- Free

Tour Operator Enhanced Ticket (gets you an All Access Ticket to the Summit + a Marketplace listing attendees can browse)

See our industry page for more details.

If you have any questions, feel free to reach out to us at [email protected].