We empower and advocate for local guides around the world.

Tour guide. Tourist guide. Docent. Tour leader.

Whatever you call yourself, Global Guide Alliance aims to create a space to connect and empower guides, and to raise the standard of the tour guide profession in the travel industry.



Guides are the most important part of any tour, but they rarely have representation in the larger industry where decisions, which often effect them directly, are made.

We aim to be a voice for guides where you have none, and to understand our profession’s collective goals and struggles.


Through our programming we aim to gather guides so they can forge relationships and business connections.

Guides can join our virtual community here.


We create and promote learning opportunities for guides to continually improve their craft and industry knowledge.  Guides should be at the forefront, pushing for innovation as the larger travel industry evolves.

One major vehicle for this is our Flagship project, the Global Guide Summit, piloted as GuideWeek in May 2021 (with over 400 guides from around the world in attendance).



Would you like to help us grow a global community of local guides? Contact us!

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