We empower and advocate for tour guides around the world.

Tour guide. Tourist guide. Docent. Tour leader.

Whatever you call yourself, Global Guide Alliance aims to create a space to connect and empower guides, and to raise the standard of the tour guide profession in the travel industry.

WHAT WE DO

Advocacy

Guides are the most important part of any tour.  We aim to highlight guides and put pressure on the travel industry to raise the standard of the tour guide profession.

Education

We create learning opportunities for guides to continually improve their craft and industry knowledge. Our Flagship project, the Global Guide Summit, (piloted as GuideWeek in May 2021) had over 400 guides from around the world in attendance.

Community

Through our programming we bring guides together within their region, and also across the world, to better forge relationships and business connections.

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Global Guide Alliance is a collective of volunteers helping to create community, education and work opportunities for professional guides around the world.

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About GGA

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