Guides are the most important part of any tour. We aim to highlight guides and put pressure on the travel industry to raise the standard of the tour guide profession.
We create learning opportunities for guides to continually improve their craft and industry knowledge. Our Flagship project, the Global Guide Summit, (piloted as GuideWeek in May 2021) had over 400 guides from around the world in attendance.
Through our programming we bring guides together within their region, and also across the world, to better forge relationships and business connections.
Guide Conference, NYC, USA (August 2023)
Details coming soon.