Empowering and advocating
for local tour guides
around the world.

We believe guides should be constantly evolving and growing.

The Global Guide Alliance creates spaces for those across the industry who want to grow professionally, forge connections, and share their collective expertise.


We create learning opportunities for guides to learn from both industry experts as well as fellow guides.

One major vehicle for this is Guide Week, which was piloted in collaboration with the Guides Association of NYC in May 2021.

Over 400 guides from around the world attended virtually.


Guides are rarely at the table where decisions, which often effect them directly, are made.

Through our respective positions, consulting and speaking, we keep the guides voice in play and empower guides to actively join in the larger industry.


Whether a multi-day Tour Leader or a Museum Docent, guides tend to work in silos, either freelancing for various companies, or running their own tours.

Through our programming we aim to get guides together, either in person or virtually, so that they can forge relationships and business connections.

Guide can also connect with each other on the virtual platform Campfire.

Join the community.

Once a month we share tips, profiles of other guides, and industry news you should be aware of.


Meet the doers.

Stuff about Nikki.

Stuff about Mitchy.