Session 3 • 11-12pm Pacific
Developing your tour’s Wow Story
Guides wear so many hats, but perhaps one of the most important is communicator and storyteller. We convey our passion and knowledge through many different types of communication, but in this session we’ll focus on what I call the Wow Story: that single, big moment of delight from your guests as they hang on your every word. We’ll talk about structure and delivery of this crucial moment of the experience.
Mitch is the co-founder of TripSchool, a training organization that focuses on helping tour guides and tour operators raise the bar for their tour experience. He speaks regularly at international conferences, has written four books, and still loves guiding, especially in his home of New York City.